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AMC launches new Sponsored snapchat Lens in advance of the Season three premiere of “Fear the Walking Dead”

Press Release   •   Jun 02, 2017 14:39 BST

Fans Can Protect Themselves From Approaching Zombies in their Selfies with

Exclusive New Lens Supported by BT

“Talking Dead: Fear Edition” to Premiere on AMC on 5th June at 11:05PM with Guests

Cliff Curtis, Alycia Debnam-Carey and Executive Producer Dave Erickson

Following the Season Three Premiere of “Fear the Walking Dead”

Ahead of the premiere of new season three episodes of “Fear the Walking Dead” on Monday 5th June,AMC announced today that it has teamed up with Snapchat to create an exclusive “Fear the Walking Dead” zombie themed sponsored lens.The lens will allow fans of the series to paint their faces with blood, the technique used by characters in the drama to mask their presence and protect themselves from the undead.As zombies approach within the lens, users can trigger the hand-painted blood marks by opening their mouths.If no trigger is activated, the zombies overtake your selfie.

Over 166 million people use Snapchat every day.Snapchat Lenses allow users of the mobile messaging app to apply sophisticated filters and animations to their selfie ‘Snaps’, transforming the images which can then be shared with friends and contacts.The lens will go live on 4th June from 12am until 11:59pm and will be available free via Snapchat for 24 hours. The Lens is supported by BT. The lens’ Snapcode will also be available starting June 4th for 90 days, allowing users to scan and enjoy the immersive experience.

Kasey Kaufman, Director of Marketing, AMC Global, commented: “We are incredibly excited to be collaborating with Snapchat to support the season three premiere of ‘Fear the Walking Dead’ on AMC.Our Snapchat lens allows fans to experience one of the most thrilling aspects of the drama.We’re also delighted to have the support of our local affiliate BT.”

The first half of season three of “Fear the Walking Dead,” an AMC Studios production, will consist of eight episodes airing over six weeks, with two back-to-back episodes premiering on Monday 5th June at 2:00AM simultaneous to the US premiere with a repeat at 9:00PM and a mid-season finale of two back-to-back episodes airing on 10th July. The new season will premiere exclusively on AMC Global in over 125 countries. The series will be available free of charge in the UK to BT customers on the AMC channel, number 332 on BT TV, and to BT Sport Pack subscribers on Sky channel 192. AMC is also available in HD on both BT TV and Sky with an HD subscription1. The first episode will be simulcast free on the BT Showcase channel.

Following the season three premiere of “Fear the Walking Dead,” the interactive discussion show “Talking Dead: Fear Edition” will premiere on AMC on 5th June at 11:05PM. Featuring host Chris Hardwick spending time with fans, actors, producers and TV enthusiasts, recapping the most recent episode and taking questions and comments from viewers, the show allows fans to interact via social media and welcomes questions from its studio audience.As well as discussion and commentary on all the latest action, “Talking Dead” presents exclusive behind-the-scenes reports and previews.Joining Hardwick on the premiere edition of the show will be series stars Cliff Curtis and Alycia Debnam-Carey and Executive Producer Dave Erickson.

As “Fear the Walking Dead” returns for season three, our families will be brought together in the vibrant and violent region formerly known as the U.S.-Mexico border. International lines done away with following the world’s end, our characters must attempt to rebuild not only society, but family as well. Madison has reconnected with Travis, her apocalyptic partner, but Alicia has been fractured by her murder of Andres. Madison’s son is only a few miles from his mother, but Nick’s first action as a leader saw him and Luciana ambushed by an American militia group — the couple escaped death, Luciana was shot, and Nick no longer feels immortal. Recovering both emotionally and physically, Strand has his sights set on harnessing the new world’s currency, and Ofelia's captivity will test her ability to survive and see if she can muster the savagery of her father.

Heading into its third season, “Fear the Walking Dead” has solidified itself at the #2 drama in ad-supported cable among adults 25-54 in the US. The series is executive produced by showrunner Dave Erickson, Robert Kirkman, Gale Anne Hurd, Greg Nicotero and David Alpert and stars Kim Dickens as Madison, Cliff Curtis as Travis, Frank Dillane as Nick, Alycia Debnam-Carey as Alicia, Mercedes Mason as Ofelia, Colman Domingo as Strand and Danay Garcia as Luciana. Joining the cast as series regulars for season three are Dayton Callie (“Sons of Anarchy,” “Deadwood”), Daniel Sharman (“The Originals,” “Teen Wolf”) and Sam Underwood (“The Following”), who will play the Otto family, founders of a survivalist organization who prepared for the fall of democracy, but didn’t anticipate the rise of the dead, as well as Lisandra Tena (“Chicago P.D.”) as Lola Guerrero.

About AMC Studios

AMC Studios is the in-house studio, production and distribution operation for AMC Networks Inc., which owns and operates the AMC, IFC, SundanceTV, WE tv and BBC AMERICA national television networks. AMC Studios’ first series was “The Walking Dead,” which is the highest-rated basic cable program in history and has been the #1 show on television among adults 18-49 for the past four years. Since then, AMC Studios has produced several critically acclaimed, award-winning and culturally distinctive originals for AMC including scripted series “Fear the Walking Dead,” “TURN: Washington’s Spies,” “Halt and Catch Fire," “Into the Badlands” and the forthcoming “The Son” and “The Terror,” as well as unscripted series “Robert Kirkman's Heroes and Villains of Comic Books,” “James Cameron’s Story of Science Fiction,” and “Talking with Chris Hardwick,” the Peabody Award-winning “Rectify,” and “Hap and Leonard,” as well as unscripted forthcoming series “Murder in the Heartland (WT)” for SundanceTV, and for BBC AMERICA, the original series “Dirk Gently’s Holistic Detective Agency.”

About AMC Global

AMC Global, a business unit of AMC Networks International, commemorates favourite films from every genre and decade and showcases acclaimed first run original programming to bring audiences something deeper, something richer, Something More. The network has created some of the most award-winning series of the past decade that have re-defined dramatic storytelling. In addition to being widely distributed throughout North America, AMC is available in over 125 countries. AMC Global is a premier entertainment destination that is available in HD and SD and across all platforms, including on-air, online, on demand and mobile.

About AMC Networks International – UK

AMC Networks International – UK is a leading international broadcaster and distributor of thirteen thematic television channels across Europe, the Middle East, and Africa. The diverse portfolio includes AMC, SundanceTV, Eva, Extreme Sports Channel, MGM Channel and preschool channel JimJam together with joint venture and partnership channels: Outdoor Channel & Polsat JimJam, plus CBS Drama, CBS Action, CBS Reality, CBS Europa and Horror Channel with CBS Studios International. The consolidated and joint venture channels reach audiences in more than 160 million homes across over 140 countries and in 26 languages.

AMC Networks International – UK is a business unit of AMC Networks International which delivers entertaining and acclaimed programming to Africa, Asia, Europe, Latin America, and the Middle East. For more information, visit: www.amcnetworks.com/amcni.

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2017, BT Group’s reported revenue was £24,062m with reported profit before taxation of £2,354m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com