BT Sport has renewed its exclusive rights to broadcast the Vanarama National League for a further three years, until 2021.
BT Sport has been broadcasting live and exclusive coverage of English football’s fifth tier since its launch in August 2013. The new deal will see typically one match broadcast live each match-week, normally in a regular Saturday slot. Each season, BT Sport’s coverage will follow the championship race and the exciting end-of-season playoffs at Wembley through which one team gains a second promotion place into the English Football League.
Additionally, the deal sees the continuation of an innovative tie-up between league and broadcast partner --- first launched in 2016 --- through which media students from around the country receive broadcast production training from BT and go on to help create BT Sport’s weekly Sunday night National League highlights show.
BT Sport’s live Vanarama National League match coverage is led by presenters Matt Smith and James Richardson with commentators Adam Summerton and Adam Virgo. Joining them are regular pundits Dean Saunders, who has managed several National League clubs following a playing career with Liverpool and Wales, and Chris Hargreaves, who has managed National League side Torquay United.
Simon Green, head of BT Sport, said: “BT Sport is proud to continue our support for the pinnacle of English football’s non-league game. We look forward to bringing our viewers the many storylines that enrich this league’s narrative and which features some of English football’s most well-known clubs. Additionally over the past few years our student initiative has underlined our commitment to non-League football.”
Brian Barwick, Chairman of The National League, said: “After fully testing the market place, we are pleased to renew our partnership with BT Sport for a further three years. BT Sport has produced excellent coverage of the Vanarama National League, and this new deal will extend BT Sport’s investment in our increasingly watched and highly respected competition.”
About The National League
The National League operates league competitions for the fifth and sixth-tiers of English football.Formed in 1979, the National League has 68 members clubs in three divisions at the pinnacle of the Football Association’s National League System. Vanarama have proudly sponsored the competition for the past four seasons.
The National League’s goal is to run a thriving national football competition for the benefit of clubs, supporters, players and partners.
BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.
For the year ended 31 March 2017, BT Group’s reported revenue was £24,062m with reported profit before taxation of £2,354m.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
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