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BT Sport showcases top football competitions in innovative new season marketing campaign "four competitions, one venue"

Press release   •   Jul 28, 2016 11:50 BST

BT Sport today kicked off a new marketing campaign to celebrate its fourth season of football coverage. Titled “Four Competitions, One Venue”, the campaign will use footage from the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of the four premier competitions. BT Sport will show 42 Premier League matches, all of the UEFA Champions League & Europa League games plus up to 24 Emirates FA Cup matches.

Aimed at football fans, the new season marketing campaign will bring to life the value of BT Sport through TV, VOD, outdoor, digital, press, radio and social activity.

Two adverts directed and edited by Luc Janin innovatively piece together key moments from the four competitions as though they are happening at the same time, creating the ultimate combination.

Following the success of the live stream of the UEFA Champions League final and the UEFA Europa League final on YouTube, BT Sport will continue to engage fans on social media. Working closely with YouTube and Facebook, BT will personalise the new campaign on both platforms.BT Sport has also produced individual VOD ads for all 20 Premier League Clubs to engage all fans with the same message.

This season BT Sport will also introduce “Goals Recreated”, which will see some of the biggest names in football, starting with Riyad Mahrez and Harry Kane, try to re-create their favourite goals from across the Premier League, Champions League, Europa League and FA Cup competitions. Clips will be used on BT Sport and on BT Sport’s YouTube channel.Fans will be able to enter their own recreated goal online to be in with a chance to win tickets to this season’s UEFA Champions League final in Cardiff.

Dan Ramsay, marketing director, BT Consumer said: “This is BT Sport’s most eye-catching campaign ever and it’s also our most social. By personalising the content and working in partnership with different platforms the work will land our “Four Competitions, One Venue” message in a way that’s relevant, engaging and will get football fans talking”

The campaign has been developed by AMV BBDO with media planning by Maxus. It will run from 1 August.

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2016, BT Group’s reported revenue was £19,042m with reported profit before taxation of £3,029m.

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