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Sleep under the stars, 518 feet above the city lights with the BT Plus Great Indoors experience

Press Release   •   Jun 29, 2018 11:11 BST

Ballot opens for once-in-a-lifetime glamping experience to connect with family or friends in the iconic BT Tower

  • BT is bringing Brits’ favourite ways to connect with family and friends to the iconic BT Tower to mark the launch of BT Plus, the UK’s first converged fibre and 4G plan with its best connection in and out of the home
  • The BT Plus Great Indoors will bring the nation’s favourite outdoor and indoor activities together under one roof, all set against a backdrop of incredible 360-degree views of London’s skyline
  • These activities include a trip to the seaside (39%), a picnic in the park (27%) and watching TV together (50%). One lucky winner can also treat their family or friends to an overnight glamping experience at the BT Tower, 518 feet above London
  • Apply to attend the BT Plus Great Indoors and be in with a chance of winning the overnight glamping experience by visiting BT.com/BTPlusGreatIndoors

To connect the nation this summer and mark the launch of BT Plus - the UK’s first converged plans that gives customers BT’s best 4G and Fibre connection in and out of the home - BT has transformed the 34th floor of its iconic BT Tower into a rare public experience.

Opening its doors to the public for one weekend only – Saturday 14th July and Sunday 15th July – BT will be offering guests the chance to enjoy their favourite outdoor and indoor experiences, 518 feet above the Capital.

BT has created the BT Plus Great Indoors; an oasis above London inspired by the ways people love to connect with their friends and family in summer. New research from BT says that the top ways Brits like to reconnect with friends and family are sightseeing (24%), camping (12%), going for a picnic (27%) and watching films and TV together (50%).

The research also reveals that nearly two thirds of Brits (61%) value spending time with their loved ones more than having a disposable income (7%), going on holiday (6%), or having a good job (5%).

Celebrating these favourite ways to connect, the circular, rotating venue will be divided into five immersive zones for guests to journey through the sights and smells of a trip to the beach, a summer picnic in the park, and putting their feet up to watch their favorite sports, all with panoramic views of London’s skyline.

BT will be offering groups the chance to visit the BT Plus Great Indoors. These free to attend, hour long sessions will let visitors see 360-degree rotations of London from this landmark, enough time to savour both the view and the luxury picnic hamper.

In addition to the Great Indoors experience in the day time, BT is offering one lucky winner the opportunity to stay overnight, for the first time in its 57-year history, waking up 34 floors above London’s skyline.

BT has created the ultimate sky-high glamping experience, complete with luxurious tents, a gourmet picnic hamper and tablets for guests to stream their favourite TV shows and movies together as the sun goes down above the city.

The top 10 ways in which the nation spends quality time together are:
1. Going to the beach (39%)

2. Spending time in the garden (39%)

3. Going to a pub garden (33%)

4. Organising a barbecue, whatever the weather (27%)

5. Going for a picnic (27%)

6. Sightseeing (24%)

7. Going to the park (24%)

8. Dog-walking (18%)

9. Going to a theme park (14%)

10. Camping (12%)

Dan Ramsay, Consumer Marketing Director : “We launched BT Plus to give customers the very best connection, with our fastest fibre and 4G, whether they’re at home or on the move. With the BT Plus Great Indoors, we are celebrating the personal connections that people create in and out of the home, whether streaming a film with your family on a Friday night, or spending time together over a picnic or long walk.”

Despite the rise of social media and messaging apps, when they can’t spend time together in person, the majority of Brits surveyed (60%) prefer keeping in touch with phone calls, while over a quarter (28.5%) stay connected using messaging app WhatsApp. Only 7% of Brits keep in touch with old-fashioned letters. Just 6% say they like spending time alone, demonstrating the importance of staying connected this summer.

To apply to attend the BT Plus Great Indoors experience and be in with a chance of winning the overnight stay, visit BT.com/BTPlusGreatIndoors.

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of four customer-facing units: Consumer, Enterprise, Global Services and Openreach.

For the year ended 31 March 2018, BT Group’s reported revenue was £23,723m with reported profit before taxation of £2,616m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com